Reputation Management: Building And Keeping A Great Reputation

Building a solid business reputation is important to your overall success. If you fail to do this, customers will not trust your brand, and they will instead do business with the competitors. Things are bound to happen occasionally, and it’s important that you know as much as possible about reputation managment.

To help build your company’s reputation, you need to claim your name. The name of your company or your product is essential to brand recognition. There are several websites that allow you to check your product’s or company’s name to ensure that it is not used by someone else.

Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.

Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.

Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.

Stay on top of the latest events in your field. This can help you keep your customers up to date too. Take the time every day to search the Internet for current information about the industry your company represents.

Make sure to hire professionals to run your social media pages. These pages are important to how customers see your business. You should be personable with your customers so people don’t see you as inhuman, but don’t over do it.

Try Googling yourself to see what type of information comes up about you. If there is a lot of negative feedback, you can use this to better yourself. In the event that you notice any discrepancies, you should do your best to correct them. You wouldn’t want any misinformation to damage your reputation.

Pay attention to the reputation your business has offline. Your offline reputation will make its way into the online world. If negative content on your company becomes a trend, you need to know why. Treat all your clients and customers well and urge the happy ones to leave positive reviews on sites like Yelp.

After having read some about reputation managment, you should start putting a plan into action. It’s only going to be more in-depth as your business grows, so you better get a hold of everything now. Otherwise, you might find yourself treading water one day when you get some negative publicity.


Dismantling: The Process of Letting Go

There are times that conditions in life are so difficult that it requires building inner defenses against an outer onslaught. This usually occurs in relationships that are seriously out of balance and in an effort to protect oneself a defense system is put in place. This usually includes armoring the heart in order that it not be repeatedly hurt. It also includes defensive barriers built around the ego to protect it from being harmed or even destroyed. The outward messages telling us that the world is not a safe place and we must go into flight / hiding mode. As long as situations exists that demand defenses against them, this system of protection is needed. If it lasts over long periods of time, then it may become a way of life – a way to numb oneself to all the pain – and become so ingrained that it is impossible to remember who you were before this armoring occurred.

If you are fortunate enough to have life give you the gift of change from difficult conditions to a better, more positive place, then healing can begin. This healing process is much like peeling an onion, one layer at a time. It is a process that may take time and requires patience and commitment. It reminds me of the process of dismantling war machinery – after all when under attack it takes an army of defenses to survive. So the analogy may be quite accurate. The ultimate goal is to find out who you are without defenses – to not allow your wounds to have transformed you into someone you really are not.

Dismantling is a process of letting go – sounds easy, but often is not. When defenses have been a way of life attempting to let go of them can be very frightening and may take time and many experiences to build the confidence that you will be fine even if you put your guard down. It is a process of building trust – in yourself and in others. It is risk taking – to allow people into your heart and let them see you in all the ways you are vulnerable – it takes courage. It is like letting go of a trapeze bar and knowing there is not a net below to catch you if somehow you misjudged the incoming bar.

I believe that when the time presents itself for healing, that we will be gifted with many to support us on this journey. The help may come from those within our circle or come from an unexpected source – but when ready and firm in our commitment to dismantle and become, we will have the help we need. Often this help comes in the form of spiritual assistance, from Guides, Teachers and beings of light that have walked with us during the difficulty and are very willing to help us return to our true identity. These beings of love and light may know who we are without the armoring more than we do and can be of invaluable assistance in restoring the energy of our heart, mind and soul. Gifts of support from angels incarnate and in other dimensions.

The healing journey will take many forms – from a physical cure, to an emotional recovery, to stepping away from struggle and moving toward peace, wholeness and freedom. In every life there is difficulty and in the midst of difficulty lies the opportunity to learn and grow. In every heart there lies the power to overcome even the most difficult of experiences if we hold to the faith that love and truth always win out in the end. When we do the dismantling of our armoring, heal and become our best selves our lives become an epic tale of love and light overcoming against all odds.