Reputation Management: Building And Keeping A Great Reputation

Building a solid business reputation is important to your overall success. If you fail to do this, customers will not trust your brand, and they will instead do business with the competitors. Things are bound to happen occasionally, and it’s important that you know as much as possible about reputation managment.

To help build your company’s reputation, you need to claim your name. The name of your company or your product is essential to brand recognition. There are several websites that allow you to check your product’s or company’s name to ensure that it is not used by someone else.

Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.

Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.

Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.

Stay on top of the latest events in your field. This can help you keep your customers up to date too. Take the time every day to search the Internet for current information about the industry your company represents.

Make sure to hire professionals to run your social media pages. These pages are important to how customers see your business. You should be personable with your customers so people don’t see you as inhuman, but don’t over do it.

Try Googling yourself to see what type of information comes up about you. If there is a lot of negative feedback, you can use this to better yourself. In the event that you notice any discrepancies, you should do your best to correct them. You wouldn’t want any misinformation to damage your reputation.

Pay attention to the reputation your business has offline. Your offline reputation will make its way into the online world. If negative content on your company becomes a trend, you need to know why. Treat all your clients and customers well and urge the happy ones to leave positive reviews on sites like Yelp.

After having read some about reputation managment, you should start putting a plan into action. It’s only going to be more in-depth as your business grows, so you better get a hold of everything now. Otherwise, you might find yourself treading water one day when you get some negative publicity.


Dismantling: The Process of Letting Go

There are times that conditions in life are so difficult that it requires building inner defenses against an outer onslaught. This usually occurs in relationships that are seriously out of balance and in an effort to protect oneself a defense system is put in place. This usually includes armoring the heart in order that it not be repeatedly hurt. It also includes defensive barriers built around the ego to protect it from being harmed or even destroyed. The outward messages telling us that the world is not a safe place and we must go into flight / hiding mode. As long as situations exists that demand defenses against them, this system of protection is needed. If it lasts over long periods of time, then it may become a way of life – a way to numb oneself to all the pain – and become so ingrained that it is impossible to remember who you were before this armoring occurred.

If you are fortunate enough to have life give you the gift of change from difficult conditions to a better, more positive place, then healing can begin. This healing process is much like peeling an onion, one layer at a time. It is a process that may take time and requires patience and commitment. It reminds me of the process of dismantling war machinery – after all when under attack it takes an army of defenses to survive. So the analogy may be quite accurate. The ultimate goal is to find out who you are without defenses – to not allow your wounds to have transformed you into someone you really are not.

Dismantling is a process of letting go – sounds easy, but often is not. When defenses have been a way of life attempting to let go of them can be very frightening and may take time and many experiences to build the confidence that you will be fine even if you put your guard down. It is a process of building trust – in yourself and in others. It is risk taking – to allow people into your heart and let them see you in all the ways you are vulnerable – it takes courage. It is like letting go of a trapeze bar and knowing there is not a net below to catch you if somehow you misjudged the incoming bar.

I believe that when the time presents itself for healing, that we will be gifted with many to support us on this journey. The help may come from those within our circle or come from an unexpected source – but when ready and firm in our commitment to dismantle and become, we will have the help we need. Often this help comes in the form of spiritual assistance, from Guides, Teachers and beings of light that have walked with us during the difficulty and are very willing to help us return to our true identity. These beings of love and light may know who we are without the armoring more than we do and can be of invaluable assistance in restoring the energy of our heart, mind and soul. Gifts of support from angels incarnate and in other dimensions.

The healing journey will take many forms – from a physical cure, to an emotional recovery, to stepping away from struggle and moving toward peace, wholeness and freedom. In every life there is difficulty and in the midst of difficulty lies the opportunity to learn and grow. In every heart there lies the power to overcome even the most difficult of experiences if we hold to the faith that love and truth always win out in the end. When we do the dismantling of our armoring, heal and become our best selves our lives become an epic tale of love and light overcoming against all odds.

Becoming Unoffendable

It seems to be a lifelong process realizing the importance of becoming unoffendable. Many things occur in our life that may cause us to be offended. But, what does it mean to be offended? Being offended usually refers to an emotional state or reaction that occurs when someone says or does something that is contrary to our sensibilities or our concept of right or fair. The level of offense taken may be measured by the depth of emotional connection with the person who has done or said the offensive thing. The more you care about the person the deeper the emotional reaction may be.

Since we are all human, the “normal” reaction to something that offends us comes from our ego and since the prime directive for the ego is to defend itself, we go into defensive, protection mode. While this response is usually the initial reaction, it clearly may not be the best one nor the one to take dominance in the way we choose to respond to things that occur in our lives that are upsetting or offensive. It is not to say that a person will never have a reason to feel anger or sadness at an offensive situation, but one must not live in this space for any longer than necessary.

There is a story about the Buddha that is applicable to this subject:

There was a man who constantly harassed and insulted the Buddha, throwing all sorts of verbal abuse at him. But the Buddha never seemed fazed by this. When someone asked why he didn’t take offense, he simply replied…

If someone gives you a gift and you refuse to accept it, to whom does the gift belong?

So as with this story it is important to realize that when offensive things occur that the person who is being offensive is attempting to gift you some of their negative or painful energy. It may not be a gift wrapped in a pretty bow, but it is yours to decide how much of this “gift” you are willing to bring into yourself and hold in your emotions. It is also a fact that there are occasions that the ego gets itself all kinked up when there was no offense intended. So remembering that we have the choice of what we receive and perceive is always ours.

As long as a person continues to feel that the world needs to change in order for them to be happy, they will continue to suffer and no one or nothing outside of themselves can change that.

The most important step to becoming unoffendable is for the individual to come to the realization that the source of their suffering is not “out there” and beyond their control, but rather is within themselves. We can come to accept that we can never fully control everything that goes on around us, but begin to see that we have choice about how we will react to those things that happen in our lives. We can begin to see that by taking responsibility for our emotions we also gain the power to free ourselves from useless suffering about things we cannot control. In time we can come to know that nothing can touch and affect the state of our emotions unless we allow it. When you eliminate the room that was once filled with being offended, you make room for more love and compassion.

Discover more at

Dog With A Bone

I have had some situations come up in client sessions recently that caused me to reflect on how willingly the ego/personality part of us can latch onto a difficult life situation and not want to let it go. These situations are usually around their closest personal relationships. There ensues an on-going rehash of the situation – how it should have not happened this way, what can I do to reverse the outcome, why would anyone treat me this way, etc., etc., etc. The inner dialogue seems to go on with little let up and the person is worn completely out trying to resolve the situation to a better conclusion, when in reality it is already a done deal. It seems of no matter that this rehashing is counter productive and wearing – only that the ego at times seems to need to continue on a very non-productive loop to no where.

As I am called to assist these clients to move forward, I do always advise to start to let go of their stuck perspective and to start to refocus on more productive and pleasant parts of their lives. It is a great truth that “energy flows where attention goes”. So it does become vitally important to start the process of moving the attention off of the current trauma and put energy into the more rewarding things in our lives. I also know that this process requires quieting the ego mind about the subject and so may become a difficult task when the experience is fresh.

Over time it is usually possible to more objectively look at the difficult situation and start to see it from different perspectives. To be able to ask and find the answers to important questions about what occurred. Questions like: what did I gain / learn by this happening to me? How am I better for this experience? What might I do differently if a similar situation arises? What does my Soul want me to know about this experience? What is the value in forgiving and moving on?

I often refer to the ego part of us as our “small mind” and it is all about self-protection. So when our ego is wounded it does tend to start into a loop of thoughts about its injury. This part of us is also attached to what I call “small heart”. Once our ego mind gets stuck on a painful wound it tends to close and armor our small heart as well. On the other hand, we all do possess our “big mind” and “big heart” – both of which are connected to our highest spiritual selves. When we can move from the place of wounding and protection which comes from small mind / heart to the more expansive and compassionate part of us which is big mind / heart then we can start to see the larger picture of our journey and what the value has been in each and every experience – no longer calling them bad or good – just calling them lessons.

I believe that all of life lessons come to us for our learning and therefore for our growth and ultimate benefit. Being able to arrive at the place where our wounds can be talked about without feeling wounded and to be grateful for every experience is the object of our healing journey. For those who have the ability to transit difficult ground by tapping into their larger soul perspective, the healing takes less time. For those that get stuck in the ego looping of the limited perspective of the story, the healing will take longer – and may not be healed in one lifetime.

We all came here to magnify our soul through experience, not to get stuck in a painful part of the story that may limit the soul from fully manifesting its purpose for incarnation. So no matter how attached we may be to our wounds, there must come a time when reason prevails and we must let go and seek more joyful, peaceful ways of being.

Discover more at

The Body Is Just The Messenger

The human form is the vehicle with which we experience the journey of life. As we traverse through life we encounter experiences that wound our heart, mind and spirit which create stress and contraction in the body. When we encounter conflict, stress, or experiences that remind us of our wounds, we begin to contract our energy in habitual ways which builds up “armoring” in the body. Through this constriction of energy flow the body responds by giving us reminders of what needs to be healed.

The body therefore is the message giver – reminding us through tension, pain, discomfort, illness, etc. that we are holding energy patterns that are not in congruence with our core energy. When we clear our energy of held, uncomfortable patterns then we allow for our balanced, pure soul energy to flow at its optimum – which then brings us into greater overall balance and physical health.

It is the body that is asking us to look deeper for the core cause of our dis-comfort or dis-ease which may be mental, emotional or spiritual so the root of the cause can be healed and the body released of its uncomfortable energy contraction and “armoring”.

In Western culture we have become seekers of the “magic bullet” for a quick cure for what ails us. It is important to seek out professional assistance to mend ourselves, but we must not forget that the body is a multi-dimensional vehicle and we must not only mend the physical, but to seek to know the deeper components that have brought about the ailment.

There are times when there are lessons to be learned through physical ailments – I am reminded of the story of Job. So, there are times that the body is afflicted to teach us grace under fire. I do believe that when the lesson is learned the body is restored – so getting the lesson may be an important factor in any physical healing process.

We are each gifted with this magical, multi-dimensional vehicle to be our container during our life journey. This container holds our sacred soul mind and energy that we bring into physical manifestation. We each are like the fingers of Source touching mortality. We each are the Gods and Goddesses of our physical universe and how we take care of the physical form will reflect our view of its sacredness. Learning to interpret both the loud and the more subtle messages we receive from the body is an important part of our learning while incarnate.

The body is our ally in the healing process and the goal is to get our ego to stop fighting with our higher self, to unify the elements of our nature, to make friends with our energy systems and to wake up and take charge of our lives. There may be difficult parts of this journey – the dark night of the soul, purifying our energy of long held patterns or descending into the deepest reaches of our psyche. The body gives us the messages that may cry for attention and change and any effort given to listen and heal will always bring you closer to a state of spiritual and physical health.

Discover more at

Glass Half Full? Be Glad You Have A Glass

I have a dear friend who years ago gifted me a small piece of rose quartz with the word abundance carved into it. As she gave it to me she said that she was giving it to me not to draw abundance into my life, but rather that I would see the abundance that already existed in my life. Wise friend.

There are many ways to count the abundance in our lives. In our culture, too often we count our abundance and success by how much money we make and the volume or our material possessions. In reality abundance is not something that we acquire, it is something we tune into. It is not what we have, but what brings us joy that truly constitutes our abundance. So, abundance is about being rich, with or without having money. Riches that are not from an abundance of worldly goods, but rather from a contented mind and full, joyful heart.

When I was much younger, we were rather materially poor and it was during these years of limited financial income that I was gifted the lessons that showed me that it doesn’t require money to be rich. It requires an appreciation of what you already have. So many of the things that bring abundance into our lives are about gifts and experiences that touch our hearts.

If we stop counting our level of abundance in the physical, material form and look for the things that make us truly happy, peaceful, contented, supported and loved we will likely all find that our lives are indeed richly abundant.

It is important to remember that the Universe operates through dynamic exchange – that giving and receiving are different aspects of the flow of energy in the universe. So we must learn to value, appreciate and be grateful for what we have before we can expect to receive more. We also need to have a willingness to give and share in order in turn to receive. This is the energy cycle that continually creates abundance in our lives. Giving and gratitude are the doorway to abundance. Your most precious, valued possessions and your greatest powers are invisible and intangible. No one can take them from you – and you, and you alone can give them and you will always receive heart felt abundance for your giving.

Recognizing the abundance in our lives requires turning off the never satisfied, chatter box, ego-centric “monkey mind” and tuning into the wisdom of our heart and soul. The world is full of abundance and opportunity – our lives, no matter the course they have taken have provided rich experiences – a veritable bounty of life lessons. It may not be as important to recognize that the glass is half full or half empty – but to be grateful that we actually have a glass.

Whatever we need the most and always seem to be waiting for – whether it be peace of mind, contentment, grace, the inner awareness of simple abundance – it will surely come to us, but only when we are ready to receive it with an open and grateful heart.

Discover more at

Battle of the Two Wolves

There is a Cherokee proverb that goes like this: “There is a battle of two wolves inside us all. One is evil. It is anger, jealousy, greed, resentment, lies, inferiority and ego. The other is good. It is joy, peace, love, hope, humility, kindness, empathy and truth. The wolf that wins?? The one you feed.”

Being human we all have this internal opposition of forces – but it is what we act upon that decides if we remain true to a higher intention and vibration or if we succumb to baser forces and vibrations.

I have moments that I don’t feel so well either physically or even emotionally – I am sure you do as well. It is in these moments that we are likely to be most tested about our intention and commitment to ourhigher potential. For the ultimate measure of a person is not where they stand in moments of comfort and convenience, but where they stand in times of challenge, controversy and discomfort. Life, like a string of tangled Christmas tree lights, will gives us many experiences that will test our patience, our endurance and our good humor. It is in these moments that it becomes vitally important to not lose our way, but to stay focused on which wolf we want to feed.

I think it is also important to remember during times of turmoil that we do not undertake traversing difficult ground alone. We are never alone and are guided, cared for and supported by many in this world and in other realms. There are life experiences so great that without the assistance from our Guides and Teachers we would not be able to reach a safe shore. This has been true in my life – for which I am deeply grateful.

Any experience that causes a negative emotional reaction may trigger our “evil” wolf. It becomes important to find positive outlets for negative emotional reactions…or perhaps as I was told as a child, just count to ten before you decide if you will react. We all feel negative emotions – anger, disappointment, hurt feelings, etc. but just because you feel them doesn’t mean that you have to act on them. If fact, just the opposite is true – given a little space of time the emotional reaction will dissipate and you can regain your balance without having said or done anything you might regret later. It may be useful to use the “if you can’t say anything nice, then don’t say anything at all” approach until you can get a better perspective.

There is useful information underlying the event that triggers our “evil” wolf. Under the emotional reaction is the stored pain of an unhealed aspect of ourselves that is reminding us of the work we have yet to do. It is good to know – but still not a good reason to act on the impulse – only to observe for areas calling out for our attention. It is never justifiable to hurt others because we have been hurt ourselves.

Paying attention to which aspect of ourselves receives the most attention – the most of our energy is the first step in being able to consciously make choices about which wolf we will feed. It is not realistic to expect that we will never have a negative reaction, only that we will have the focused commitment to rise above and consciously choose to act out of compassion even in the most difficult, trying and uncomfortable situations.

Discover more at